flxldn.

Coke vs. Pepsi - the vending machine story

I read the story - true or not - that the Cola wars in the 80s were decided through the fact that Coke stopped trying to increase the market share of Coke drinkers amongst Cola drinkers, but by focusing on getting more people to drink soda than before - by increasing the market share of soda versus competitors like … water. They did that by putting up Coke vending machines everywhere.

Coke won.

Apple is doing the same thing now with the iPad. They don’t try to increase the market share amongst netbook users. They will sell devices to people who would never otherwise have considered using a computer.

And me.

p.s.: Dear irate people who think that the iPad is an underpowered, enlarged iPod with lots of missing features: you are not the target for this device. The other 95% of the population are.